The stranger as I am There are T-shirt designs that will always remember: the WWF logo, the Rolling Stones' tongue, "I love NY" logo, the tour shirt favorite band.
Who has heard this kind of an attitude to the circle: Ökohippie, Rocker, jetsetter ... any case, if only to see everyone there with whom to walk on his chest.
If Madonna the new shirts of the H & M collection smiles at us, we consider this as normal for Karl Lagerfeld, now Andy Warhol prints affixed to its designer pieces, we find cool, and also the idea that Marilyn Monroe suddenly on a top is carried through the streets, we consider completely impractical. This is part of this somehow - is part of a cult of a person who has become a myth. By focusing on her face moving, we create the impression of a little of the great spirit of the tortured artist's soul to know.
But what happens if suddenly no longer adorn the clothes stars, but ordinary people?
In the case of
Betty and
Louise is exactly what happened: The two bloggers suddenly found themselves without their knowledge in the Zara collection again - but that's not all: Short obtain after Louise was that Zara discontinue production of said T-shirt stands, it one more time model for a reputable brand - this time Pepe Jeans has made use of their images.
you should feel honored, because one of the big fashion houses with her face in the world? Hardly.
The Facebook group "Beautiful D & G belt! As the Turkey trip was otherwise so?" currently has 2217 fans and shows a bit where the problem is: someone who brings out the holiday a fake Prada handbag is not just viewed in society - if they catch the person, it must pay even more punishment.
stole a large company but simply a person's identity for commercial purposes, is seen about hingweg. In this way, the creative power of the blogger is not appreciated, but reduced - after the two companies had not even enough decency to Betty and Louise to ask for their consent.
However, Zara, Pepe Jeans has to be held for the best, that their behavior is not the first case of its kind: The Internet continues its rules regarding the copyright quasi aside as a day to be violated so many times against this legislation, that it has become impossible to act against the image and data misuse.
is here exactly the cause of the problem: As a private user, we put images, text, videos and songs online, their rights, we do not have, because then "all" practice so, but on the other hand, angry and appalled if they assume influential groups that practice in their business models.
But the company not only take this as a basis for their behavior, some are targeted out of someone else using their material: companies like H & M, in virtually omnipresent fashion blogs, increase their sales even more by distributing its images - gives a better, more free publicity not wait.
is, however, the facts in the case of Louise something different: The blogger says is true about growing in popularity, but it has never written to them by the infringement of copy-right rules a higher level of awareness to gain. Even if they had wanted it - she is powerless against a brand such as Pepe Jeans.
The manufacturer of the T-shirt has in fact a crafty use: instead of the photo of Louise one to take it to one was signed - which creates a new "art", whose rights are owned by the fashion company.
It remains in any case to be hoped that the group realizes its mistake and, like Zara discontinue production of the garment.
